International urban music channel TRACE was voted both Coolest TV Channel and Coolest TV Music Channel by the youth of South Africa at the sixth annual Sunday Times Generation Next 2010 Survey Awards in Johannesburg, at The Arena at Halfway Toyota in Fourways, Gauteng. (The Sunday Times is South Africa’s largest weekly newspaper with more than 3 million readers.)
Held Thursday, May 27, the yearly ceremony surveys a panel of 5,839 young South African urbanites — ages 8 to 22 — living in six major provinces. The only independently owned music TV station in competition, TRACE was also elected Coolest TV Music Channel last year at the Sunday Times Generation Next 2009 Survey Awards.
After only three years broadcasting in South Africa, on the DStv MultiChoice network, TRACE wins the hearts of young viewers with a unique mix of international programming and urban trend-spotting from all around the globe, including South Africa.
TRACE prides itself on innovative and forward-thinking marketing strategies, striving to provide youth in South Africa and across the globe with what they love. Staying true to TRACE’s urban roots and acknowledging up-and-coming talent stands the TRACE brand in good stead.
“The TRACE team is incredibly grateful to the youth of South Africa for believing in the TRACE brand and content proposition,” says Olivier Laouchez, Chairman and Chief Executive Officer of TRACE. “To be voted Coolest TV Music Channel two years in a row and Coolest TV Channel of all television networks available in South Africa is a great honor, but also a great challenge. The TRACE team will renew its pledge to keep on delivering quality entertainment that fits the taste of our young viewers.”
RYANSTADT is an official distribution agent for TRACE TV in Baltic States.